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Blogs + Tutorials

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4 Mistakes to Avoid When Transitioning Your Webinar From Live to Evergreen

April 10, 20236 min read

Going evergreen with your prerecorded webinar can be a total game-changer. By automating your lead-gen and marketing process, you'll be able to scale up your business more efficiently than ever before. But with great power comes great responsibility, and there are a few common mistakes that people make when transitioning from a live webinar to an evergreen webinar. To make sure your evergreen webinar is a smashing success, let's talk about the four mistakes you need to avoid.

To make sure your evergreen webinar is a smashing success, let's talk about the four mistakes you need to avoid.

Mistake #1: Forgetting to Remove Live Launch Mentions

Picture this: You're all set to launch your evergreen webinar. You've spent weeks, maybe even months, perfecting your presentation, honing your message, and getting your website and marketing materials in order. You're feeling pretty confident that your new, automated webinar is going to knock it out of the park.

But then, you start getting confused comments and questions from your audience. "Wait, I thought this was a live event?" "Is this still available? I thought the launch was over." Suddenly, your confidence starts to waver. What went wrong?

Chances are, you forgot to remove any mention of a live launch from your marketing materials. This can be a common mistake when transitioning from a live webinar to an evergreen one. After all, you're so used to promoting a specific date and time for your live event that it can be easy to overlook those mentions when creating your evergreen funnel.

But here's the thing: if your audience sees any mention of a live launch, it can make them feel like they've missed out on something. They might think your offer is no longer available, or that they've missed the chance to get in on a special promotion. This can lead to confusion and frustration, and could ultimately turn people away from your webinar altogether. On the other hand, they may feel tricked which destroys their trust in you and is super friggin’ hard to gain back.

To avoid this mistake, it's important to review your webinar and all of your marketing materials with a fine-toothed comb. Make sure that there are no mentions of a specific launch date or time-sensitive promotions. If you do need to reference a time period, make sure it's clear that your webinar is available on an ongoing basis, rather than just for a limited time.

By removing any mention of a live launch from your materials, you can help ensure that your audience understands that your evergreen webinar is always available and always relevant. This can help build trust and credibility with your audience, and ultimately lead to more sign-ups and sales.=

Mistake #2: Failing to Track Analytics with Proper Webinar Software

If you’re simply embedded a private YouTube video into a watch page, you’re not getting the necessary analytics to accurately track your results. You want to choose a webinar software that allows you to track key metrics such as attendance rates, conversion rates, and revenue generated. Now, why’s this important?

Who runs the world? Analytics.

Having these analytics readily available will enable you to make data-informed decisions and optimize your evergreen webinar to generate the best results possible. If the data shows that people are consistently falling off at a certain point, then you can now go in and optimize the webinar for longer retention.

It’s important to remember that we never promote evergreen funnels as being completely passive, you want to review these analytics every 1k or so views in order to make adjustments to your evergreen webinar to increase conversions and generate more revenue.

Don't make the mistake of failing to track analytics with the proper webinar software. By using the right tools and setting up your analytics correctly, you can make data-informed decisions and optimize your evergreen webinar to achieve the best possible results.

Mistake #3: Not Automating the Follow-Up Process

Let me tell you, automating your evergreen funnel is like having a personal assistant who never takes a day off. Not only does it give you the freedom to focus on other areas of your business, but it also creates a smoother and more enjoyable customer experience. And let's be real, happy customers are more likely to buy! So take the time to map out your customer journey and automate your evergreen funnel in a way that makes sense for both you and your audience.

Trust us, you'll thank yourself later.

One of the most effective ways to do this is by setting up an automated email sequence that is triggered based on your audience's behavior. For example, if someone registers for your webinar but doesn't attend, you can set up an email to remind them to watch the recording. If someone watches the webinar but doesn't purchase, you can set up a series of emails that follow up with them and provide additional value to help them make a decision.

By automating this process, you'll be able to engage with your audience and provide value without having to do it all manually. Plus, you'll be able to track your results and make improvements over time to increase your conversions.

Mistake #4: Neglecting Free Traffic Strategies

One big perk of evergreen webinars is that they can run on autopilot, but that doesn't mean you should set it and forget it entirely. Many people make the mistake of relying solely on paid traffic strategies to drive traffic to their evergreen webinar, but neglecting free traffic strategies can be a huge missed opportunity.

Don't be afraid to think outside the box and get creative with your free traffic strategies. One of the most overlooked yet simple traffic strategies is including the webinar in your email signature.

You also want to optimize your social media platform bios and create organic content on platforms like Instagram, LinkedIn, and even Facebook groups to share your webinar with a larger audience. If you’re an overachiever, you could also write blog posts, create YouTube videos, or start a podcast to attract more potential customers to your evergreen funnel.

By diversifying your traffic sources, you can increase your chances of reaching a wider audience and attracting more potential customers to your evergreen webinar. Plus, by focusing on free traffic strategies, you can save money on advertising costs and increase your ROI in the long run.

Transitioning your prerecorded webinar to an evergreen format can be the key to unlocking your time freedom, allowing you to focus more on what you love. By avoiding these common mistakes, you can ensure your evergreen webinar is not only successful but also scalable. By avoiding the above mistakes, you'll be able to create a seamless and enjoyable customer journey, leading to increased engagement and conversions. Don't miss out on the opportunity to take your business to the next level with an evergreen webinar!

Check out our YouTube Video where we go more in-depth

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The Funnel Flippers

The Funnel Flippers specialize in renovating and building sales funnels but they don't stop after the build. They help business owners dial in those funnels so they can make more money, and create a raving fan base that's easier than ever to scale.

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