How Stirling Went From Manual Mayhem to a Seamless, Scalable Coaching Business

Real results from a complete system transformation using automation

The Challenge

Stirling—a coach and course creator—was spending hours every week on repetitive tasks: sending payment reminders, manually onboarding clients, and cobbling together a customer journey across too many platforms. Despite paying other “automation” providers, nothing actually ran itself. Stirling knew this wasn’t sustainable, or scalable.

The Solution

We started with a full systems audit, then rebuilt Stirling’s backend from top to bottom:

  • Seamless onboarding with automated payment reminders, client emails, and checklists.

  • All-in-one platform: migrated everything into one streamlined system (HighLevel), replacing a messy tech stack.

  • Automated course access, live call reminders, and content drips—no more manual emails or chasing down late payments.

  • Automated offboarding surveys and check-ins for client feedback and results—without extra admin.

  • Personalized automations so every client felt supported, even as Stirling’s business grew.

The Results

  • Cut admin time by over 80%—from hours each day to just minutes a week.

  • Consistent client experience: every customer now gets the same high-touch journey, automatically.

  • No more tech headaches: a clean, organized backend that’s easy to manage and ready to scale.

  • More time for what matters: Stirling can focus on coaching and creating, knowing the systems are running smoothly in the background.

In Stirling’s Words

"I used to spend so much time just managing the chaos. Now, my business feels effortless—and my clients are happier too."

We're The Funnel Flippers

But you can call us SAMI & KYLEE

We’re on a mission to empower impact-driven entrepreneurs with custom HighLevel systems and automation strategies so your business works for you.

Our goal is to optimize your systems, enhance your customer journey, and automate operations so you reach more people with less work. Spend more time in your zone of genius while your business nurtures your audience and drives growth in the background.

Our systems anticipate your needs, freeing you and your team to focus on high-impact tasks, while our custom systems handle the repetitive ones. Nothing falls through the cracks.

Whether you need strategic guidance or a full done-for-you solution, we’re the experts you want by your side for your scaling journey.

Let’s build a business that works for you, not the other way around.

Meet Sami & Kylee

Sami

The customer journey architect, obsessed with making every touchpoint feel personal and seamless. With her psych degree, she geeks out on ideal client research and crafting custom experiences that engage and convert.

Kylee

The tech ninja, always pushing platforms to their max and finding solutions others call “impossible.” If there’s a workaround, she’ll find it—often while baking at midnight.

More Client Results

Alex S., Physician & Mentor

No more tech chaos or manual admin. Alex’s group coaching moved from messy and draining to streamlined, scalable, and client-friendly.

The Challenge

Alex S. is a physician, lifestyle coach, and mentor who wanted to help more people—but was drowning in manual admin and tech chaos.

Despite paying “experts” to automate their coaching business, Alex’s team was still sending every email by hand (for 3+ weekly coaching calls!), chasing down late payments, and manually keeping students updated on new content. Even worse: they were being charged hourly for tasks that could have been fully automated.

After seeing our comprehensive audit, Alex realized their backend was costing them time, money, and sanity. They needed a system that would actually deliver the seamless, hands-off experience they’d been promised.

The Solution

We completely overhauled Alex’s group coaching program and backend systems:

  • Automated all communication: No more manual emails for every coaching call or content update. Reminders, updates, and even payment follow-ups now run on autopilot.
  • Transformed their program delivery: Shifted from 15–20 hours/week of live teaching to an evergreen model with just one monthly office hour, one live coaching call, and one expert speaker. This let Alex reach more people, while premium 1:1 support became an upsell.
  • Built-in personalization: Custom fields and dynamic emails meant every student received messages that felt 1:1—even if Alex was replying from the ski slopes.
  • Weekly check-in surveys: Students got targeted, easy-to-complete surveys that made them feel seen and supported, while giving Alex real data (and a way to check in personally without hours of calls).
  • Tracking & data: Implemented a real-time tracking system so Alex’s team could see what was working and what needed fixing—at a glance.
  • Simplified backend: We deleted dozens of unnecessary forms, funnels, and offers, then templated the rest for easy “duplicate and go” launches
  • ADA compliance & accessibility: Added closed captioning, podcast audio, and made the entire program easier for every type of student.

The Result

  • Zero more manual emails: Coaching call reminders, payment chases, content updates—100% automated.
  • From 20+ hours/week to <5: Alex now spends just a few hours monthly on live calls, with everything else running itself.
  • Personalized support, at scale: Students feel seen and heard, thanks to custom emails and smart check-ins—even as the business grows.
  • No more tech chaos: The backend is streamlined, template-based, and easy to manage for future launches or pivots.
  • Sustainable (and scalable) business: Alex can finally serve more clients, offer premium options, and have a life outside of work.

In Alex's Word

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Who this resonates with:

If you’re a coach, mentor, or clinician stuck in manual mode, paying for “automation” that doesn’t work, or overwhelmed by tech chaos—Alex’s story shows what’s possible when you get the right team and systems in place.

Amy, Course Creator & Coach

Cut tech costs by 60% and simplified everything. Amy now delivers a premium client experience—without manual busywork or expensive software.

The Challenge

Amy is a course creator and high-ticket coach who built a strong reputation in her industry. But behind the scenes, her business was tangled in expensive, disconnected platforms, ActiveCampaign, Kajabi, Calendly - and endless manual work. She was paying too much, spending too much time on admin, and struggling to keep up.

The Solution

Amy partnered with The Funnel Flippers to overhaul her systems, save money, and finally let automation do the heavy lifting.

Here’s what we did:

  • Full migration to HighLevel, consolidating all her operations into one streamlined platform.
  • Major cost savings: Amy went from paying hundreds per month for disconnected tools to just $97/month for HighLevel and $50/month for branded email—saving thousands per year.
  • Automated her entire client journey: From onboarding and check-ins for high-ticket clients to personalized follow-ups and booking calls—now handled with smart automations.
  • Marketing made easy: Amy can send a broadcast to her list, have replies trigger personalized actions, and book calls automatically.
  • Total clarity: Ad campaigns, sales funnels, and client data all live in one place, making performance easy to track at a glance.

The Result

  • Business went from chaos to clarity: No more platform overwhelm or manual check-ins.
  • Major cost savings: Amy cut her tech spend by more than half, with everything running on about $150/month.
  • More time, less stress: Amy now spends her time coaching and growing her business—not fighting with tech.
  • Clients get better support: Automated, personalized client check-ins and nurturing mean no one slips through the cracks—and Amy’s service is elevated.

In Amy's Words

“This is incredibly helpful. I have a much better sense of things. You are my heroes for helping me do this!”

“Thank you so much—I love your writing.”

“As you know, I love you both and you are amazing and do amazing work.”

Who this resonates with:

Coaches and course creators who are tired of juggling too many platforms, overspending on tech, and doing everything by hand. If you want to save money, scale up, and finally get your time back, Amy’s story shows what’s possible.

Jamie, Educator & Program Owner

Automated her program and reclaimed her time. Jamie went from 80-hour weeks to a business that practically runs itself (and her students love it).

The Challenge

Jamie is a dedicated educator who built a wildly successful live virtual program during the pandemic—bringing in six figures each quarter at her peak. But juggling live sessions, customer support, and endless admin quickly became unsustainable…

When Jamie tried to shift her program to “evergreen,” families were overwhelmed by too much content all at once. Refunds increased, conversions dropped, and Jamie felt trapped between burnout and a business that no longer served her—or her clients.

The Solution

Jamie partnered with The Funnel Flippers to reimagine her program and reclaim her time:

  • Transformed her curriculum into a monthly membership with weekly, dripped lessons—so families felt guided and supported, without information overload.
  • Created a smooth onboarding experience, starting with a free week and nurturing emails to help new members see value and stay engaged.
  • Automated all communication and delivery—from weekly lessons to payment reminders—so Jamie could step back from daily admin.
  • Centralized everything on one easy-to-manage platform, eliminating tech headaches and offering a clear view of growth.

The Result

  • 99% less admin time: Jamie went from 60–80 hours per week to nearly zero spent on management. The system runs itself.
  • Consistent, predictable revenue: Over 250 students enroll each month, with steady 5% conversion rates that continue to grow.
  • Fewer refunds, happier clients: Families love the structured weekly content, and refund requests have dropped dramatically.
  • Personal relief: Jamie can finally help more people without sacrificing her own life—she’s free to focus on occasional live calls or growth, without burning out.

In Jamie's Word

“I was so relieved to finally help more people without having to sacrifice my own life. It feels amazing to scale my impact and enjoy my time again.”

“I haven’t even logged in to the platform since the last time we met, but haven’t had any angry emails from customers, so I haven’t needed to! That was over 6 months ago.”

Who this resonates with:

Coaches, educators, and program owners who are tired of constant live sessions, client overwhelm, or admin burnout. If you want to scale your impact and income—while actually enjoying your life—Jamie’s transformation shows it’s possible.

Ready to See What’s Possible for Your Business?

Your business deserves systems that work as hard as you do. Let’s build them—together!

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